If there’s one truth to retail sales, it’s this: packaging matters! An awful product in beautiful packaging will sell better than a high-quality product in average packaging. People may not admit it, or even realize it, but the first look at a product automatically places that product on a scale…
No matter how much advertising you do. No matter if your product is featured on radio, TV or the internet. If it doesn’t have attractive packaging, it won’t sell in retail locations. Manufacturers tend to think that quality and performance of a product is all that matters for sales, but…
In July, Proctor & Gamble settled a lawsuit with the state of California because of the packaging of products in their Olay brand. The prosecutors claimed that the packaging that P&G was using had too much empty space and was deceptive to the product inside. P&G agreed to change the…
If you regularly package goods up for distribution or shipment in the US or abroad, it’s likely that you’ll need a case packing system. Of course, it’s possible to hire people to do the job, but this is generally considered to be an unappealing option, due to the lack of…
Is exporting really as much of a chore as is often presumed? Or are OEMs stuck in old ways? The world is shrinking. Political or ecological events in Asia affect North America just as an economic crisis in Europe trickles down to South America. Despite evidence that a global economy…
Your cartons perform a vital function within your business. They’re the first thing your customers will see when they’re browsing the shelves at their local store, and if your packaging isn’t making an impact, it’s likely your competitor’s products will! Most companies know this, which is why so much time…
When your business has grown to a size that requires more efficiency, you might begin looking for ways to simplify daily tasks. One aspect to improve that can increase product output is shipping and receiving. Utilizing various technological advances in packing will speed up the workflow and help you get…
Consumer packaged goods are the lifeblood of any retail establishment. The impact of key logistics on these retailers can mean the difference between profit and loss. Casepacking manufacturing and cartoning both play integral roles in a firm’s performance as well as its market share. Quantity Impact Evidence suggests that the…
Automated casepacking has been a part of American history since the late 1800s. The original demand was to package food; however, many diverse modern industries benefit from the process. The industries that can benefit from these machines include: Textiles and Clothing Automotive Toys and Children’s Games Electronics Hardware and Furniture…
Sustainable and functional packaging is used to define a package design that has low environmental impact but has enough functionality to deliver, present and protect the products inside it. A functional package is supposed to increase value by protecting the packaged products throughout the supply chain so that the customer…
