Your cartons perform a vital function within your business. They’re the first thing your customers will see when they’re browsing the shelves at their local store, and if your packaging isn’t making an impact, it’s likely your competitor’s products will!
Most companies know this, which is why so much time and effort is spent trying to get cartons and packaging looking their best. However, sometimes, it’s easy to get so immersed in packaging that it becomes a case of ‘not being able to see the wood for the trees’. Yes, it’s important for your cartons to grab attention. But they still need to be cost-effective in terms of generating a profit.
Tips to Improve Your Cartoning Process
If you rely heavily on cartons as part of your packaging, here’s some things to consider when you’re working on your carton design.
1) Design. It’s important to have an eye-catching design on your carton, but remember your packaging is more than just graphics. You need to think about how the carton itself will be assembled. It is tempting to have a complex design in order to stand out, but if it takes three times as long to manufacture, it may not be worth it in the long run.
2) Maintenance. Your cartoning machine should be a top priority. After all, you’ll be relying on it heavily! You may not necessarily need a top-of-the-range cartoning machine to achieve the desired results, but it’s likely you will need a machine that’s efficient and able to work at speed. It’s also important to make sure that it doesn’t need too much maintenance.
3) Closure. When designing your carton, consider the type of closure you need. You obviously want to make it easy for your customers to access the contents, but you also want closure that is quick and cost-effective to apply. There are a variety of options and you need to decide which one is best for you.
Finding a Great Cartoning Machine for Your Business
If you’d like to find a reliable, cost-effective cartoning equipment for your company, talk to Econocorp today. We’ve got a range of cartoning and packing solutions to help your business to go from strength to strength. To find out more, call 781 986 7500 today.
