From coffee cups to snack packs and everything in between, consumer decision making is heavily swayed by the convenience that their purchases will provide. This has inspired leaders in the packaging industry to overhaul their packaging strategies in order to make their products more attractive to convenience-driven customers. Flexibility Glass…
The movement toward environmental consciousness in the packaging industry has been occurring for many years, and sustainability trends will continue to evolve through 2018. Consumers are drawn to products that can boast environmental consciousness, and many are even willing to pay more for brands that position themselves as leaders in…
Many components of packaging lines are now run by machinery, but they cannot function properly without human oversight, monitoring, testing, and inspection. What steps are you taking with your packaging to improve your overall equipment effectiveness (OEE?) If your OEE could use some improvements, these tips might help. The Definition…
Running a successful business involves more than manufacturing your products and getting them onto store shelves. It also demands that you earn customer loyalty and encourage repeat sales. There are many marketing techniques that can help you develop strong customer loyalty, from social media campaigns to email updates, but don’t…
The beginning of each new year always provides inspiration for the evolution of new trends and the elimination of old ones. It is likely that 2018 will provide the opportunity for innovative packaging choices to overtake the following design trends. Clutter Replaced By Simplicity The simplicity of minimalism is becoming…
Some consumers don’t give a second thought to opening a can of soda or beer and taking a cool, refreshing sip, but other consumers are significantly concerned by the potential for contamination. After all, cans pass through many different hands on their way to store shelves. Though packaging entities cannot…
The instant connection between the packaging industry and cyber security may not seem obvious, but the truth is that packaging professionals need to prepare for the possibilities of ransomware and cyberattacks just as much as other industry leaders. Connectivity has become a necessity in modern packaging production facilities, making it…
Even the best product packaging can benefit from a bit of a holiday facelift. The holiday season offers so many marketing opportunities, and the most successful companies know how to take advantage of those opportunities to attract new customers and maintain current consumers. Just think about the iconic Starbucks cups…
Product packaging has become an unavoidable requirement in our grab-and-go, big box store society. Take a second to consider the unfathomable quantity of straws and coffee cups sitting in landfills right now, just from Starbucks and Wawa alone. Now, expand that to include every other piece of trash generated from…
Where would we be in this life without talented engineers? While most people associated engineers directly with complex scientific and mathematical jobs that are difficult to understand, it’s often overlooked that every single industry relies upon the expertise of engineers to succeed. The packaging industry is no different, so what…
