Ever since the Industrial Revolution transformed the nature of consumerism in America, brand owners have worked to develop packaging that not only serves its function but also looks appealing and draws attention away from the competition. Now the age of e-commerce has added another level of complexity to the packaging…
As a member of the packaging industry, you understand that the smallest details that customers take for granted must receive great care and attention on your side of the supply chain. This is especially true if you work in the food industry and rely on perfectly formed trays to hold,…
It’s a startling statistic, but only six percent of new product launches still remain on the shelf after two years. That’s after spending at least $1 million dollars and roughly two years developing the product. The world of retail can be harsh, to say the least, and a product’s packaging…
From June 14 to 16, New York City will be hosting the EastPack 2016 show to discuss “The Future of Labeling and the Emergence of Direct-to-Package Printing.” This concept is shaking up the packaging world, as most packaging experts have always relied upon labels to make a statement and convey…
The black market is teeming with knock-off medications and supplements that tantalize buyers with lower prices and promises of dramatic results. Not only is this dangerous and risky for the buyers and sellers, but it’s devastating to the established brands experiencing the counterfeiting. Building a Brand Developing, creating, and marketing…
Packaging labels are about to experience a face lift. Introduced recently by select House Representatives and Senators, the 24-page Food Label Modernization Act of 2015 bill aims to require a number of changes to the labeling found on the front of food packaging. Package labeling has been slowly evolving over…
The choices behind choosing the best packaging for your company’s products are not simple to make. Packaging is really your first and most important chance to persuade the consumer to pick your product up off the shelf and open up his wallet. This means that your packaging needs to possess…
If there’s one truth to retail sales, it’s this: packaging matters! An awful product in beautiful packaging will sell better than a high-quality product in average packaging. People may not admit it, or even realize it, but the first look at a product automatically places that product on a scale…
No matter how much advertising you do. No matter if your product is featured on radio, TV or the internet. If it doesn’t have attractive packaging, it won’t sell in retail locations. Manufacturers tend to think that quality and performance of a product is all that matters for sales, but…
In July, Proctor & Gamble settled a lawsuit with the state of California because of the packaging of products in their Olay brand. The prosecutors claimed that the packaging that P&G was using had too much empty space and was deceptive to the product inside. P&G agreed to change the…
