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From June 14 to 16, New York City will be hosting the EastPack 2016 show to discuss “The Future of Labeling and the Emergence of Direct-to-Package Printing.” This concept is shaking up the packaging world, as most packaging experts have always relied upon labels to make a statement and convey important information. But now this thought-provoking EastPack conversation will take a look at consumer trends to identify the newest labeling and decorating options.

Some masters within the packaging world have always using labeling and will always find value in that strategy, while other strategic leaders are passionate about finding modern alternatives. As one expert in the industry explained, “It doesn’t mean that shrink or pressure sensitive labeling are bad and are going away. It just means that there might be room, in certain conditions, for other types.”

The Labeling Classics

Pressure sensitive labeling has been utilized for years because it is effective and simple. These labels have adhesive glue on the back and are applied with pressure to product surfaces for lasting display. These labels guarantee perfect appearance of the decoration, meaning manufacturers don’t need to worry about bubbles, wrinkles, or other damages. Many labels are also resistant to humidity and water, especially on beer bottles. Overall, they offer products a luxury appeal by looking cleancut and pure.

Shrink labeling is also used to help products stand out on store shelves by providing 360-degree messaging in color wrap-around covers that conform to the shape of the container through applied heat. This method grew quickly in popularity, especially on products like laundry detergents and water bottles.

The Future of Direct Package Printing

Opposed to the classic labeling strategies, direct package printing does not require a separate material on which to print designs, as everything is printed directly onto the package itself. It’s simple, cost-effective, and attractive. The EastPack conference this June will help the east coast packaging community determine just how much of a roll this type of decoration will play moving forward.