So you’ve put in the work to come up with an awesome product that meets your target customer base’s needs and does it better than the competition. So why isn’t your product flying off the shelves? You might want to check your packaging.
Packaging is the Trend
The packaging itself has become a trend, with unboxing videos surging in popularity in recent years. On every platform from YouTube to TikTok and more, influencers and everyday people can be found unboxing everything their hearts desire. But why do people get such a rush from just opening packages? The answer lies in our brain chemistry.
The Biology Behind Packaging
When we open a package, the levels of dopamine, serotonin, and oxytocin in our brains increase. These are the same chemicals that rise when you receive a gift or take the first bite of your favorite food, and they spur feelings of excitement and satisfaction. It’s no wonder that once we’ve felt the rush of opening that first package, we just want to do it again and again!
How to Make Your Packaging Ready for Unboxing
Focusing on the seemingly insignificant details can be enough to take your packaging from bland to YouTube ready. Here are three easy ways to revamp your product’s packaging so that it conveys your brand’s desired image along with what makes your product so great:
Give it a personal touch
Everyone loves feeling like something was made just for them, and with today’s packaging technology, you can give your customers that custom-made feeling with every purchase. For online retailers, just the simple addition of the customer’s name or a thank you note on the packaging can make customers feel appreciated and respected. That fuzzy feeling will lead to repeat purchases and word-of-mouth referrals that beat any marketing strategy.
Choose sustainability
The environment is on everyone’s minds these days, so manufacturers that opt for packaging that promotes sustainability are winning big. By using recycled or sustainably grown materials, customers feel like their purchases actually make a difference. For maximum impact, step up to the next level with packaging that the customer can reuse themselves.
Go big or go home
If your product packaging just fades into the background when on a retail shelf, you’re never going to see the results and sales you want. Less is not always more when dealing with product packaging, so go big with bright colors, unusual shapes, and interactive features that leave customers wishing they had bought two, just so they could open the package again!
Cost-Efficient, Unboxing-Ready Packaging at Your Fingertips
Econocorp offers all the cartoning and packaging equipment options to take your product’s packaging from drab to fab while still being economical and efficient. Check out the different carton types our equipment can support before delving into our lines of cartoning, tray forming, and case packing machines. When you’re ready to take your packaging to the next level, call us at (781) 986-7500 or contact us online for a consultation.
