When you develop and begin to market a new product, one of the first things you’ll need to do is research and invest in packaging. But with so many options out there, how do you know which type of packaging is right for your product? This first-time buyer’s guide will help you make the right decision for your business.
To find the perfect packaging fit for your company’s product, follow these five easy steps:
1. Consider Special Packaging Needs
Are you packaging a food item? A beauty product? Something else entirely? The type of product you’re packaging will dictate what kind of packaging you need. For example, food items need to be packaged in a way that keeps them fresh and safe to eat, while beauty products need to be packaged in a way that protects them from damage and contamination. If your product needs special care during packaging and transit, that will eliminate many packaging options and help you narrow down the field.
2. Consider Your Budget
How much money is in your budget for packaging? Keep in mind that packaging is an investment, so you’ll want to choose something that’s high quality and fits all your needs. But at the same time, you don’t want to overspend on the packaging and let other areas of your business plan suffer. For small to medium-sized businesses, you should plan for packaging to be up to 10% of your product cost. So for a product that costs you $20 to produce, you should plan on spending an additional $2 for that product’s packaging.
3. Think About How Your Customer Feels
Your packaging should reflect what you want people to feel when they see your branding. If you’re a luxury brand, for example, your packaging should be opulent and luxurious. If you’re a fun and funky brand, your packaging should be unique and creative. Keep your target audience in mind when choosing your packaging so that it appeals to them.
4. Make the Call
After you’ve considered all the essential factors, it’s time to make a decision. Choose the packaging that you think will work best for your product, your customer, and your bottom line. Then, place your order and get ready to fire up the production line!
The Best Packaging Equipment in the Industry
No matter what type of packaging you choose for your product, Econocorp has the equipment to make your production line run smoothly from start to finish. We can even customize our cartoning, tray forming, and case packing machines to fit your company’s specific needs, ensuring your product makes it to your customers in perfect condition. Contact us at (781) 986-7500, info@econocorp.com, or online to revolutionize your production line today!
