Carton Packaging 101
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Look around, and chances are you’ll see at least one carton box. These common packaging tools are literally everywhere, housing everything from food and cosmetics to toys and collectibles. Though they’ve been around since circa 1840,  carton boxes didn’t become popular until the turn of the century. Carton boxes are typically thin and made of paperboard or chipboard. They can be easily customized for the company, brand, or product being packaged.

Benefits of Carton Boxes

You really can’t go wrong with carton boxes for your product packaging. They’re durable, affordable, lightweight, and more eco-friendly than plastic packaging. Cartons can be used in automated packaging systems, making them ideal for large-scale commercial applications. A carton box can be folded flat for easy transport and store almost anything.

No other packaging option offers as many customizable options as carton boxes. Cartons can be folded into almost any configuration and customized with endless printing options. They can even carry important warnings or label information for your product or brand.

In recent years, cartons have gotten a high-tech update, with new security features. Many companies are researching ways to add security to their carton packaging, including RFID chips and embedded barcodes.

Creating Your Product’s Carton Packaging

Designing a product’s carton packaging could be a full-length book all by itself, so we’ll just cover the highlights here. If you want to know more, here is a great article that goes into greater depth about all aspects of packaging design.

The first thing to consider is how you want your customers to feel when they interact with your packaging. Some brands spend a lot of time and effort making sure their product packaging is just as impressive as the product itself. This investment typically pays off in brand recognition and sales.

While customer satisfaction should always be the ultimate goal, cost and feasibility are also important. That’s why it is so essential to discuss your carton packaging ideas with outside professionals, such as a custom printer and a cartoning equipment manufacturer before you get too far into the design process. These experts can give you tips to make your packaging more attractive, durable, and cost-effective.

Econocorp’s Equipment Options for Carton Packaging

When it’s time to create carton packaging for your products, call Econocorp first at (781) 986-7500 or contact us online. Our packaging design team can help you develop packaging that stands out on store shelves, catches your target customer’s attention, and drives up revenues. We offer a full line of cartoning equipment, including machines suitable for small semi-automatic operations and fully automatic high-production lines.

Our line of high-quality, superbly efficient cartoning machines include:

Each of these cartoning machines has different capabilities and requirements for use, so it’s important to talk to one of our equipment specialists early in your design process so your packaging can be optimized for peak efficiency and production. We’re ready to take your call today!