When designing your product’s packaging, you must consider an overwhelming range of factors. From material choices and folding styles to security and print design—there’s a reason why there are professionals who make a whole career out of just designing product packaging for companies.
Econocorp’s dedicated team of packaging design experts can help you create and optimize your product packaging for the highest quality and most efficient production. Call us at (781) 986-7500 or contact us online to find out more.
While it’s impossible to give a company-specific advice about their packaging design without knowing various details, here are a few of our top tips for improving product packaging based on our experience working with multiple industries:
Go Green
Consumer trends show a strong push towards companies that employ environmentally friendly practices. In fact, in a 2021 survey, two-thirds of consumers said they prefer sustainable product packaging. Switching your packaging material to something with higher recycled content is an easy and inexpensive way to start your company’s transition to a greener future.
Focus on Customer-Packaging Interactions
In a world where unboxing videos go viral, the packaging is more crucial than ever. It’s the perfect way to make a first impression and convey your brand identity. If your product and packaging aren’t in sync, it’s unlikely to cause a buzz online.
Think about how you want your customer to feel when they first see your product packaging on a shelf or online. If you’re selling a high-end product like expensive perfume, your product packaging should create a sense of luxury. If your product is a new eco-friendly cleaning solution, your packaging needs a natural feel, with an emphasis on sustainability. If it’s a toy, the packaging should be bright, fun, and trendy. Potential customers should see your packaging at a glance and immediately know what’s inside.
The next interaction is after the customer purchases your product. How do you want them to feel at the moment they’re opening the box? What senses should be involved in the experience? Using the aforementioned example, a perfume manufacturer may want a burst of their scent in their perfume packaging, whereas a toy manufacturer may come up with a fun way to open the toy’s package, like Hatchimals, for example.
The last customer-packaging interaction comes after the product is removed. Is the packaging so creative, iconic, or useful that the customer wants to keep it, or should it just be thrown away? In today’s eco-focused world, packaging that can be reused for long-term storage is very popular.
Many brands make their packaging highly desirable through clever marketing, such as Coach, Chanel, and Tiffany. Simply owning the box that one of these companies’ products comes in is enough to inspire envy in all your friends.
Be Consistent
Your brand’s message can get muddled if your packaging is inconsistent. Slight variations in color or font are enough to confuse consumers, potentially hurting your sales. Know the details of your packaging down to the color hex codes. Keep all this information in a document saved on a cloud for easy access. When discussing new graphics, logos, images, social media assets, and more with inside teams and outside professionals, be sure that everyone is on the same page about design details.
We recommend going with experienced third-party professionals for certain aspects of your packaging, such as graphic designers and packaging equipment manufacturers. Some brands even outsource things like market research. Whatever combination of services you decide to use, ensure everyone is updated with the latest information about your brand identity.
Contact Econocorp for Customized Packaging Automation Solutions
Whether you’re creating a new packaging line from scratch or improving your existing line, Econocorp’s team of packaging design experts are ready to discuss how our customizable packaging equipment solutions can help your business improve consistency, increase efficiency, and promote positive customer-packaging interactions that lead to higher revenues and better profit margins. Call us at (781) 986-7500 or contact us online to find out more and get started today.
