Often the biggest challenge of any small business is trying to take a share of the market away from the big-box stores and big brands. It can be very frustrating to have a great product that no one knows exists. For many small beverage companies, advertising and marketing budgets are next to nothing. They can’t afford to compete with the advertisements and media of the big brands. Thankfully, there’s a way to take a share of the market without a big budget—guerilla marketing.
Guerilla marketing was all the rage from about the mid-90s until around the mid-2000s. As more and more companies moved to the internet, these practices have largely gone to the wayside. However, guerilla marketing practices can really help you get a share of your local market. (more…)